Strategic Business Development with Strategyzer Tools
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Welcome

Introduction
Syllabus
Before you begin
Module 1: Introduction to Strategyzer's Tools

Introduction
Overview of Strategyer's Tools
Approaching the Business Model Canvas
Module 1: QUIZ
Module 2: Business Model Canvas (BMC)

Introduction
9 Components of BMC
Revenue Streams
Deep Dive: Crafting a Hypothetical BMC for Gardening Automation Startup
Interactive Workshop: Developing Your Own BMC
Module 2: QUIZ
Module 3: Value Proposition Canvas (VPC)

Introduction
Jobs-to-be-Done: A Brief Overview
The Value Proposition Canvas Components
Deep Dive: Crafting Hypothetical VPCs for Different Customer Segments of Gardening Automation Startup
Interactive Workshop: Developing your VPC
Module 3: Quiz
Module 4: Testing Business Ideas

Introduction
Overview of Testing Methodologies
Product Investment Alignment for Testing Methods
Testing Method: Customer Interview
Testing Method: Discussion Forums
Testing Method: Social Media Campaign
Testing Method: Referral Program
Testing Method: Expert Stakeholder Interviews
Testing Method: 3D Print (Mock-up)
Testing Method: Paper Prototype
Testing Method: Partner & Supplier Interviews
Testing Method: A Day in the Life
Testing Method: Discovery Survey
Testing Method: Search Trend Analysis
Testing Method: Web Traffic Analysys
Testing Method: Sales Force Feedback
Testing Method: Customer Support Analysis
Testing Method: Online Ad
Testing Method: Link Tracking
Testing Method: Feature Stub
Testing Method: 404 Test
Testing Method: Email Campaign
Testing Method: Storyboard
Testing Method: Data Sheet
Testing Method: Brochure
Testing Method: Explainer Video
Testing Method: Boomerang
Testing Method: Pretend to Own
Testing Method: Product Box
Testing Method: Speed Boat
Testing Method: Card Sorting
Testing Method: Buy a Feature
Testing Method: Clickable Prototype
Testing Method: Single Feature MVP
Testing Method: Mash-Up
Testing Method: Concierge
Testing Method: Life-Sized Prototype
Testing Method: Simple Landing Page
Testing Method: Crowdfunding
Testing Method: Split or A/B Test
Testing Method: Presale
Testing Method: Validation Survey
Testing Method: Wizard of Oz
Testing Method: Mock Sale
Testing Method: Letter of Intent
Testing Method: Pop-Up Store
Testing Method: Extreme Programming Spike
Deep Dive: Hypothesis-Experiment-Evidence-Insights for Gardening Automation Startup
Interactive Workshop: Testing Your Own Business Idea
Module 4 Quiz
Module 5: Linking BMC, VPC, and Testing

Introduction
Understanding the Interplay Between BMC, VPC, and Testing
Case Study Analysis: Bringing it all together for Gardening Automation Startup
Interactive Workshop: Linking BMC, VPC, and Testing for Your Business Idea
Module 6: Course Wrap-up and Next Steps

Introduction
Reflecting on Learnings and Insights
Planning Your Next Steps in Business Development
Final Q&A and Course Closure

Approaching the Business Model Canvas

The Business Model Canvas (BMC) is a flexible tool that can be approached from two primary angles, both equally valid and potentially complementary. Your approach may be determined by your current business status or your preferred mode of operation.

Path 1: Testing for Value

Our first approach focuses on empirically validating the assumptions we make about our business. Begin by creating hypotheses - your best educated guesses about your business. These hypotheses form the basis of experiments designed to test the accuracy of your suppositions.

The evidence you collect from these experiments leads to valuable insights, informing your next steps. You might proceed as planned, recalibrate your approach, or pivot entirely.

As you gather insights, start sketching out your value proposition canvas, consisting of the Value Map and Customer Profile. Note, while the Customer Profile canvas includes a "customer jobs" section, comprehensive Jobs-to-be-Done (JTBD) methodology should be applied separately. For an in-depth understanding of JTBD, we recommend expanding your knowledge using resources from CPO.one.

Path 2: Reverse Engineering a Model

If you're working with an existing business or a well-formed idea, reverse engineering a business model can be an effective approach. Begin with your current business model and deconstruct it. Use the resulting parts to create experiments, as in the first approach.

Iteratively test and refine your model. Gather insights and use them to understand your value proposition, customer jobs, and other vital components of your business.

Remember, thorough understanding of your customers' Jobs-to-be-Done is integral to either approach. For resources on JTBD, check out CPO.one.

Important Note

Whether you're testing hypotheses or reverse engineering an existing model, remember that crafting your BMC is a dynamic process. Your business model will continuously evolve as you learn more about your business and your customers, and as your market context changes. Embrace the journey and learn as you go.